Our Blog

0

Six months after being acquired by Twitter, Vine is now the number one most downloaded free app on the Apple Store. A pretty impressive feat for an app which is not a game.

So what is Vine? Why is it so popular? Why should businesses use Vine to promote their brand, products or services?

We take a look into the newest social craze and why businesses should consider incorporating Vine videos into their marketing efforts.

What is Vine?

Vine is a free video app available for iPhone or iPad which allows you to capture up to 6 seconds of video. When watched, Vine videos loop continuously to give the effect of a never ending video.

How to use Vine?

Using Vine is simple. Once you have created your account, press the green camera button on the top of the screen.

  • Hold your finger down on the screen to record. The green bar at the top of the screen will show you how long you have left. You have up to 6 seconds of recording available and you can stop and start as many times as you like to create different scenes.
  • Once you have finished recording hit the green ‘tick’ button and you will be shown your video.
  • If you’re happy with your video hit ‘done’.
  • You can then add a comment, hashtags, the location using Foursquare and share your video via Vine, Twitter or Facebook. Hit ‘done’ and you will be shown your Vine on your profile page.

Why use Vine for your business?

A report by Adobe found that there has been a 50% growth in video streams since quarter 1 of 2011. With video not only becoming more widely available but watched, now is the time for brands to weave video content into their marketing channels.

One easy way to do this is with Vine videos.

Here’s some ideas on how to tell the story of your brand in six seconds.

  • Take Vines at company meetings, company outings or just of everyday happenings in the office to humanize your brand and showcase the personalities behind the company.
  • Use Vine to create a portfolio of your work for potential clients.
  • Take Vines of new products or services to create buzz.

Vine is a great opportunity for your brand to get creative – remember a lot can be said in 6 seconds.

How does the Aequilibrium team use Vine?

We have been using Vine to showcase the creative minds behind AEQ. Yesterday afternoon we took a Vine of our designer Jason creating wireframes for a client.

Important things we have learnt about using Vine

  • Vine records sound. So we recommend either being quiet when Vines are being created or being conscience of the sounds going on.
  • Being video content watch for uploading your Vines when not on WiFi.
  • You must share your Vine either on Vine or Twitter or Facebook for it to be saved. We have had a few instances where we have lost Vines due to not saving them.
  • Watch for your battery life when capturing multiple scenes with Vine.

Comments ( 0 )

    Leave A Comment

    Your email address will not be published. Required fields are marked *