Six months after being acquired by Twitter, Vine is now the number one most downloaded free app on the Apple Store. A pretty impressive feat for an app which is not a game.
So what is Vine? Why is it so popular? Why should businesses use Vine to promote their brand, products or services?
We take a look into the newest social craze and why businesses should consider incorporating Vine videos into their marketing efforts.
What is Vine?
How to use Vine?
Using Vine is simple. Once you have created your account, press the green camera button on the top of the screen.
Why use Vine for your business?
A report by Adobe found that there has been a 50% growth in video streams since quarter 1 of 2011. With video not only becoming more widely available but watched, now is the time for brands to weave video content into their marketing channels.
One easy way to do this is with Vine videos.
Here’s some ideas on how to tell the story of your brand in six seconds.
Vine is a great opportunity for your brand to get creative – remember a lot can be said in 6 seconds.
How does the Aequilibrium team use Vine?
We have been using Vine to showcase the creative minds behind AEQ. Yesterday afternoon we took a Vine of our designer Jason creating wireframes for a client.
Important things we have learnt about using Vine