Tag: Social network

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Six months after being acquired by Twitter, Vine is now the number one most downloaded free app on the Apple Store. A pretty impressive feat for an app which is not a game.

So what is Vine? Why is it so popular? Why should businesses use Vine to promote their brand, products or services?

We take a look into the newest social craze and why businesses should consider incorporating Vine videos into their marketing efforts.

What is Vine?

Vine is a free video app available for iPhone or iPad which allows you to capture up to 6 seconds of video. When watched, Vine videos loop continuously to give the effect of a never ending video.

How to use Vine?

Using Vine is simple. Once you have created your account, press the green camera button on the top of the screen.

  • Hold your finger down on the screen to record. The green bar at the top of the screen will show you how long you have left. You have up to 6 seconds of recording available and you can stop and start as many times as you like to create different scenes.
  • Once you have finished recording hit the green ‘tick’ button and you will be shown your video.
  • If you’re happy with your video hit ‘done’.
  • You can then add a comment, hashtags, the location using Foursquare and share your video via Vine, Twitter or Facebook. Hit ‘done’ and you will be shown your Vine on your profile page.

Why use Vine for your business?

A report by Adobe found that there has been a 50% growth in video streams since quarter 1 of 2011. With video not only becoming more widely available but watched, now is the time for brands to weave video content into their marketing channels.

One easy way to do this is with Vine videos.

Here’s some ideas on how to tell the story of your brand in six seconds.

  • Take Vines at company meetings, company outings or just of everyday happenings in the office to humanize your brand and showcase the personalities behind the company.
  • Use Vine to create a portfolio of your work for potential clients.
  • Take Vines of new products or services to create buzz.

Vine is a great opportunity for your brand to get creative – remember a lot can be said in 6 seconds.

How does the Aequilibrium team use Vine?

We have been using Vine to showcase the creative minds behind AEQ. Yesterday afternoon we took a Vine of our designer Jason creating wireframes for a client.

Important things we have learnt about using Vine

  • Vine records sound. So we recommend either being quiet when Vines are being created or being conscience of the sounds going on.
  • Being video content watch for uploading your Vines when not on WiFi.
  • You must share your Vine either on Vine or Twitter or Facebook for it to be saved. We have had a few instances where we have lost Vines due to not saving them.
  • Watch for your battery life when capturing multiple scenes with Vine.
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Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity. Here are 33 ways to use LinkedIn more effectively.

Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity.

Here are 33 ways to use LinkedIn more effectively.

  1. Fill out your profile completely to earn trust.
  2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
  3. Do market research and gain knowledge with Polls.
  4. Share survey and poll results with your contacts.
  5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
  6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
  7. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
  8. Grow your network by joining industry and alumni groups related to your business.
  9. Update your status examples of recent work.
  10. Link your status updates with your other social media accounts.
  11. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
  12. Use the search feature to find people by company, industry and city.
  13. Start and manage a group or fan page for your product, brand or business.
  14. Research your prospects before meeting or contacting them.
  15. Share useful articles and resources that will be of interest to customers and prospects.
  16. Don’t turn off your contacts: avoid hard-sell tactics.
  17. Write honest and valuable recommendations for your contacts.
  18. Request LinkedIn recommendation from happy customers willing to provide testimonials.
  19. Post your presentations on your profile using a presentation application.
  20. Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
  21. Ask your first-level contacts for introductions to their first-level contacts.
  22. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites.
  23. Set up to receive LinkedIn messages in your inbox so you can respond right away.
  24. Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility.
  25. List your newsletter subscription information and archives.
  26. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  27. Post discounts and package deals.
  28. Import vCards and contacts from other applications to find more connections.
  29. Export your contacts into other applications.
  30. Buy a LinkedIn direct ad that only your target market will see.
  31. Post job listings to find qualified talent.
  32. Look for connections related to a job you want.
  33. Find vendors and contractors through connections.

by meryl k evans at http://gigaom.com