Tag: Google

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At Sendible, we have recently added YouTube integration to augment the ever-growing list of channels already supported by our social media management tool. To celebrate our launch, here are 8 tips to help you make the most of YouTube for  marketing your business.

Video can be a very powerful tool for businesses of any size, but YouTube‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.

1. Create a Branded YouTube Channel

This step is often overlooked by small businesses. Your YouTube channel is basically your house for the videos you create and upload, the videos you have selected as favorites, and those that you have organized into a playlist.

A customized channel gives you the opportunity to add and showcase your company’s branding with specific colors, information and links to your website and/or relevant social media pages. A channel also gives viewers an option to subscribe to your content with the click of a button.

2. Make Sure Your Content Fills a Relevant Need

At Sendible we aim to provide videos to helppeople effectively manage their Social Media activity. We post recordings of our join webinars with industry experts and screencasted how-to tutorials on using Sendible on a wide variety of topics such as; How to manage clientsautomatically replying to people on Twitter and many more. By doing this you create valuable information and interest in you and your company thus generating loyalty and trust.

3. Develop Videos that are Quick, Simple, Engaging, and Professional

Decent video cameras are no longer expensive, so you can make a professional video without breaking the bank. Pay attention to lighting the area, sound quality and shakiness of the camera. Your best bet is to use a tripod. It is important to plan an outline and a script prior to making your video. Much like writing a story, you will want to include a beginning, middle and end. Make sure your video has a purpose. Keep it simple and short. It’s recommend 2-4 minutes for a video.

4. Optimize Your Video

According to Wikipedia, “In April 2011, James Zern, a YouTube software engineer, revealed that 30 percent of videos accounted for 99 percent of views on the site.” YouTube claims that more than 24 hours of video are uploaded every minute, so the number of specific videos on the site is constantly changing. It is important you do everything you can to make your video easily found.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.

To make your video more findable, you’ll want to focus on three key areas (TDT):

-Title: Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after your initial keywords and rephrase your title for maximum effect. For example, your video on saving money for college might be called “College Savings Plans: The 529 Plan and Your Child.”

-Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don’t be stingy with your description—more is… well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people searching YouTube for your type of content. You can also include more URLs throughout your content.

-Tags: Be sure to include any and all related keywords in the tags field.

These aren’t the only variables in getting found, but they’re the easiest to manage and control. Page views, subscribers, comments and likes can all affect your video’s visibility.

5. Participate With Others on YouTube

Spend time looking around on YouTube and make “friends.” Visit the competition and see what they are doing well and not doing so well. Engage with others on YouTube and they will in turn engage with you and your brand, which helps spread your information.

6. Share Your Videos in Other Places

Sendible can help you share your videos on your blog, tweets and Facebook page and many others. This is once again where your thumbnail, tags, title and keywords are important to further encourage interaction with your video and your brand. Videos are effective on Facebook landing pages welcoming people to your brand. Tweet the link of your newest video to your Twitter audience. Video blogs are becoming more and more popular.

7. Call to Action

Always include your company’s website address in the video as you want to give the viewers additional reasons to engage with your brand. Other ideas for calls to action might include: offering a contest, discount coupons, or instructional guides.

8. Measure

Sendible provides you with reporting and analytics tools, providing you with a quick snapshot look at the results of your video. The information is available within the My Reports section of your dashboard. You can track the number of views, the demographics of the viewers, and also how people found your video. Alongside all of your other social media analytics allowing you to make informed marketing decisions and measure the success of your Social Media Strategy.

Post via Vishal Pindoriya at http://socialmediatoday.com

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Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity. Here are 33 ways to use LinkedIn more effectively.

Is your LinkedIn account mostly sitting idle? You can do so much more with it than simply look up contacts: find gigs, sell products, expand your networks, grow your business and gain free publicity.

Here are 33 ways to use LinkedIn more effectively.

  1. Fill out your profile completely to earn trust.
  2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
  3. Do market research and gain knowledge with Polls.
  4. Share survey and poll results with your contacts.
  5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
  6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
  7. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you.
  8. Grow your network by joining industry and alumni groups related to your business.
  9. Update your status examples of recent work.
  10. Link your status updates with your other social media accounts.
  11. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
  12. Use the search feature to find people by company, industry and city.
  13. Start and manage a group or fan page for your product, brand or business.
  14. Research your prospects before meeting or contacting them.
  15. Share useful articles and resources that will be of interest to customers and prospects.
  16. Don’t turn off your contacts: avoid hard-sell tactics.
  17. Write honest and valuable recommendations for your contacts.
  18. Request LinkedIn recommendation from happy customers willing to provide testimonials.
  19. Post your presentations on your profile using a presentation application.
  20. Check connections’ locations before traveling so you can meet with those in the city where you’re heading.
  21. Ask your first-level contacts for introductions to their first-level contacts.
  22. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites.
  23. Set up to receive LinkedIn messages in your inbox so you can respond right away.
  24. Link to articles and content posted elsewhere, with a summary of why it’s valuable to add to your credibility.
  25. List your newsletter subscription information and archives.
  26. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
  27. Post discounts and package deals.
  28. Import vCards and contacts from other applications to find more connections.
  29. Export your contacts into other applications.
  30. Buy a LinkedIn direct ad that only your target market will see.
  31. Post job listings to find qualified talent.
  32. Look for connections related to a job you want.
  33. Find vendors and contractors through connections.

by meryl k evans at http://gigaom.com

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Google+ for business has continued to be a growth market for businesses and for search engine optimization.

Google+ has definitely succeeded where their previous attempts at harnessing social media have failed. Remember Google Buzz or Google Wave?

Google Plus reached 100 million users faster than Facebook (which took what, four years?) and Twitter it took even longer to eclipse 100 million. Google may have finally created the social network they were hoping for.

Why Should My Business Be on Google Plus?

Great question! Why should you create a Google+ business profile? Well, it is owned and operated by Google of course. And as a generalization, like YouTube and Google Places for Business, Google+ profiles do have some perks in getting ranked/indexed by Google. You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.

Similar to Facebook’s “like”, Google has “+1” votes. The more +1’s your pages and posts the better. Those social signal votes, let Google know that what you’re sharing is being read and shared. Google+ profiles and pages can have a significant impact on search rankings.

I’ve got a couple of tips that will show you some ways you can use Google plus for business. The added benefits of increasing the authority and influence of your company, your brand and boost your search rankings.

Your Google Plus Profile

The About section of your Google+ profile gives you a great opportunity to write about your business. You can write what your business is about, the kinds of products and services you offer.  This introduction content will also end up being used by Google as your page’s meta description when it shows up in the search results.

*Pro tip – You can create links within that introduction content that links back to different pages of your site. A couple of smartly used anchor text keywords would be nice, but definitely no keyword stuffing.

Link, link, LINK!

If you have any other social media profiles, from Facebook, to Instagram and Pinterest, you MUST add them to the links section of your Google+ profile as well. What better way to get a little more link juice and authority from Google than to have your social profiles included on their page for your business?

You can check out my Google+ profile to see an example.

Circle Google+ People!

You can find people to add to your circles pretty easily based on your interest with Google’s search feature. Like Twitter, the odds are in your favor that if you add them to your Google+ circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world!

Share Content!

Your content and others’ content that you find of value. Every article that you share, creates a link back to your site. And with it being Google, you sharing on their social network gets your content indexed almost immediately. Share information, whether it’s an infographic, video, or even something funny, sharing is caring for your Google+ network.

Engage!

You’re sharing content your own content, re-sharing quality content to your community and that’s great. Take it to the next level, by commenting on what other people are sharing. +1 their content, leave a quality comment. Be involved. That added exposure will naturally draw people to add you to their circles and increase the chances of your content being shared with their circle of influence.

Google Plus Business Secret

Encourage your employees or coworkers create their own Google+ profiles if they don’t already have a profile. They can help you in just a couple minutes a day, post links to your websites on their Google+ profiles, they can share the posts from your page and even +1 posts. It’s an easy, yet powerful way to quickly and legitimately gain social signals for a new page.

Final Google+ Thought…

Google+ isn’t going anywhere. I have a feeling its influence will continue to grow in the social media marketing arena over the next couple of years. From the community itself, to the ability to write keyword rich content that links back to your sites, there are definitely some search and social advantages to being active on Google+ for your business.

post via  at http://www.timothy-carter.com